• Accelerate time to market

    Our Software Engineering Services will help you in
    reducing time to market.

    Our Software Engineering Services will help you in
  • Innovation in Products

    A dedicated software architect will translate
    your idea to product.

    A dedicated software architect will translate
  • Reduced Cost with Accountability

    Our deep technology expertise reduces development time
    and continuous interaction brings accountability.

    Our deep technology expertise reduces development time

About Us

Who we are

Who we are

AceThought is a technology company with deep expertise in high performance computing, multimedia middleware, video compression, embedded software, mobile apps and desktop applications. It offers our customers the opportunity to leverage its knowledge to their advantage thereby boosting our customer’s innovation capacity and consistently providing them the edge over the competition. Our teams of experts strive for enhanced value creation for our customers through contract engineering services in software, product & technology development, in-depth expertise and execution & delivery excellence

AceThought has been founded in 2009 by a Video Compression Scientist from IIT Delhi with 16 years of industry experience in leading, architecting and developing video compression technology software, complex multimedia solutions, applications for high performance on CPU & GPGPU and embedded software.

Red Herring 2012 Finalist

What we offer

Our Services


AceThought is a premier Custom Software Development, Software Product Development, Minimum Viable Product Development and Contract Research company delivering complex world-class software solutions on a variety of technology including High Performance Computing, Multimedia Software, Embedded Software, Mobile Applications and Desktop Applications to clients ranging from NYSE listed companies to energetic startups.

Our technical expertise combined with delivery excellence and client first attitude enables AceThought as the first choice for companies looking for custom software development, software product development, minimum viable product development or contract research in various technologies.

Custom Software Development

We help businesses from startups to enterprises create positive growth with custom software development. Our experienced software engineering team helps you cut costs, reduces time-to-market and provides delivery excellence. We combine our well-proven practices with design thinking to ensure the customer remains the central focus during the complete software development lifecycle.

If you´re looking for custom software development services, you have reached the right destination, we make excellent, sturdy, reliable and useful software for our customers.

Custom Software Development

Software Product Development

Our dedicated teams of software architects help you develop your product & services through quicker development times, greater efficiencies, and innovation at every level, thereby providing you an edge over the competition at significantly reduced costs & shorter time-to-market.

We offer the full range Product Development Life Cycle (PDLC) services, from Design and Development to Sustenance and Support, Platform Modernization and Application Management.

Software Product Development

Minimum Viable Product

Building your product or modern app shouldn’t take 6 months or cost an expensive funding. Our agile approach to product development helps you ship a rapid prototype to market quickly, so you can test the features on your customers and incorporate the aspects they love, to your product. Go to market fast and rapidly iterate your product to provide the features that matter the most to your end consumer.

Minimum Viable Product

Contract Research

Our lead architects can help you take R&D at your company to the next level. By outsourcing some of your R&D activities, you will not only boost your company’s innovation potential, but also reduce the costs and risks associated with R&D.

Examples of innovations that have already resulted from such projects include Intra and Inter Prediction technology for GPGPU, video stabilization technology, image enhancement technology.

Which technology we know?

Software Development Expertise

High Performance Computing

Do you want to take full advantage of the computing power of multi-core processor, general purpose GPU (GPGPU), DSP or SIMD instructions or vector instructions? If yes, you are at the right place, we design and optimize algorithms targeting Multicore CPU, GPGPU, DSP and SIMD instructions.

High Performance Computing
AceThought experts will re-design your sequential algorithms or applications to execute in parallel by exploiting domain decomposition (data parallelization), task decomposition (task parallelization) and pipelining (division of task into various stages).
We have designed and optimized software applications on Multicore CPU in the area of video compression, video decoder, video encoder and image processing.
AceThought has the expertise to accelerate your applications using Khronos OpenCL, Nvidia CUDA and Android Renderscript. We have accelerated applications for video compression, video stabilization and image processing.
AceThought stays at the forefront of GPU computing by constantly investing in upcoming technologies.
AceThought experts achieve maximum performance on CPU or DSP by using SIMD (Single Instruction Multiple Data) intrinsic and hand optimization of assembly code to take full advantage of underlying instruction set.
We have optimized x86 applications by using Streaming SIMD Extensions (SSE, SSE2, SSE3, SSSE3, SSE4) & Advanced Vector Extensions (AVX, AVX2, AVX-512); ARM applications by using NEON Instructions (ARMv7 - 32 bit, ARMv8 - 64 bit) and DSP (Superscalar, VLIW) applications.
AceThought experts have extensive experience in optimizing graphics, rendering, imaging and video applications using industry standard platforms including Khronos OpenGL, Khronos OpenGL ES and Microsoft Direct3D.
We have designed and optimized video rendering pipeline on Android & iOS by using OpenGL ES and on Windows 10 by using Dirext3D. AceThought has developed shaders (Pixel, Vertex, HLSL) for image enhancement, de-interlacing and image processing.

Multimedia Software

AceThought has deep expertise in design and development of robust and efficient multimedia middleware, multimedia frameworks, multimedia codecs, streaming media player solutions and video/image processing routines.

Multimedia Software
AceThought has developed complex multimedia applications and multimedia components for various embedded platforms and operating systems across verticals such as Smartphone, Automotive, Video Surveillance, Video Conferencing and POS Solutions.
We have expertise in 3GPP, MP4, AVI, AFS, MOV, MKV File Formats; RTP, RTSP, RTMP, HLS, MPEG-DASH Streaming Protocols; DRM, Ultraviolet Protect Delivery Standards; and GStreamer, Stagefright, Mp4Box, Openmax, DirectShow, DirectX, DMO Multimedia Frameworks.
AceThought has been founded by a video compression scientist; it specializes in design and development of efficient, robust and good quality video compression algorithms. We offer services in design, development and optimization of video decoder, video encoder, image decoder, image encoder and audio codecs on range of mobile, desktop and embedded processors.
We have designed and optimized HEVC (H.265), VP9, H.264 (AVC), VC-1, VP8, MPEG-4 & MPEG-2 video codecs; JPEG, BMP & PNG image codecs and MP3, AAC & Ogg-Vorbis audio codecs. These codecs have been optimized for single core and multicore processors such as ARM, DSP and Intel x86.
We have extensively worked with open-source technologies including ffmpeg, x264, x265, Stagefright, openh264, libvpx, JM (H.264), HM (HEVC), Mp4Box & VLC.
Video & Image pre & post-processing algorithms are designed to enhance the perceptual quality of compressed video & image. AceThought has designed pre & post algorithms such as Color space conversion, De-interlacing, De-noising, Resolution Scaling, Video Stabilization and White balancing on ARM, DSP, GPU, OpenGL and Direct3D.
AceThought has designed Audio pre & post processing algorithms to enhance the quality of audio & speech in several applications.
AceThought has deep expertise in developing streaming media player solutions. We have developed streaming media player applications on Android, iOS, Linux, Embedded Linux & Windows for several clients. We have designed media player using frameworks such as GStreamer, Stagefright, Mp4Box, Openmax, DirectShow & ffmpeg.
Multimedia  Pre & Post Processing

Embedded Software

Our embedded software service enables clients to swiftly develop differentiated connected devices for IoT solutions, multimedia devices, automotive systems and POS solutions. Our service covers the multimedia, middleware, connectivity, video processing and applications. We support most major software platforms including Android, Nucleus RTOS and Embedded Linux.

Embedded Software
AceThought has expertise in developing safety-critical embedded software for Medical Devices, Automotive Electronics, Multimedia Devices and POS Systems. We use our expertise in embedded C, C++, ASM, ARM, DSP, QT and Multimedia Frameworks to swiftly develop embedded middleware, rich applications and interactive GUI for electronic products. Our embedded software team is equipped with competencies in a range of programming tools, microprocessors and real-time operating systems. We have worked with wide variety of EVM including Beagle Board, Panda Board, AM437x EVM and Freescale ARM Sabre Board.
AceThought specializes in custom DSP software development for range of technologies including video codecs, imaging codecs, audio codecs, image processing, fixed point algorithms, audio processing, video stabilization, vision algorithms and multimedia applications. AceThought has designed Temporal Noise Filtering, Blur Removal, Flickering Detection and Removal, Video Stabilization & White Balancing Imaging Algorithms; MP3 & AAC Audio Codecs; HEVC, H.264, MPEG-4, VP9, VP8, VC-1 & MPEG-2 Video Codecs; and Color space conversion, De-interlacing, De-noising & Resolution Scaling Video Processing Algorithms.

Mobile Applications

AceThought provides mobile application development services on Android, iOS (iPhone, iPad) and Windows 10 (UWP) operating systems. Our agile approach to mobile application development helps you ship a rapid prototype to market quickly, so you can test the features on your customers and incorporate the aspects they love, to your product.

Mobile Applications
AceThought experts have complete understanding of Android SDK and Android NDK. We offer android application development services using C, C++, Java and ASM languages. We have extensive knowledge of Android SDK, Android NDK, App Manifest, User Interface, Animation and Graphics, Media and Camera, Location and Sensors, Connectivity, Data Storage, EGL, OpenGL ES, OpenSL ES, OpenMAX AL, Stagefright, ExoPlayer, Web Apps, Audio, Video, Vulkan and Renderscript technologies and APIs.
We have extensively worked with Streaming Media Apps, Navigation Apps, Augmented Reality Apps, Video/Image Processing Apps, Connected Apps and OpenGL & GPU Apps.
AceThought has deep expertise in offering IOS (iPhone, iPad) application development services using Objective-C, Objective-C++, C, C++, ASM, OpenGL and Metal language. We have in-depth understanding of Cocoa Touch, Core OS, Media, Core Services, Webkit, Audio & Video, Data Management, Graphics & Animation, Networking & Internet, Swift, Core Audio, Core Video, Video Toolbox, Audio Toolbox, GLKit, OpenGL ES and Metal technologies and APIs.
We have extensively worked with Streaming Media Apps, Navigation Apps, Augmented Reality Apps, Video/Image Processing Apps, Connected Apps and OpenGL Apps.
AceThought has rich expertise in offering Window 10 Phone application development services and solutions using C, C++, C# and xml language. We have extensive knowledge of .NET, Location, Sensors, SMS, UPnP, Graphics, Direct3D 11, DXGI, Core audio, Media Playback, Media Foundation, WASAPI, Networking, Security, Storage, Thread pool, Threads, UI, Microsoft Store Engagement and Monetization APIs and technologies.
We have extensively worked with Streaming Media Apps, Navigation Apps, Augmented Reality Apps, Video/Image Processing Apps, Connected Apps and Direct3D Apps.
 Windows 10 (Mobile, Tablet, UWP)

Desktop Applications

AceThought provides application development services on Windows, Mac OS X and Linux operating systems. We combine our well-proven practices with design thinking to ensure the customer remains the central focus during the complete software development lifecycle.

Desktop Applications
AceThought has extensive experience developing Microsoft Windows applications on various languages and technologies. We have in depth knowledge of Windows Runtime APIs used in desktop apps, Windows APIs (Win32 and COM) used in Windows 10 Store apps, Windows Runtime APIs for Windows 10 Store apps and .NET APIs.
We provide Windows development services in custom software, user interface, web services, media applications, video/image/audio processing, networking applications and computer vision applications.
AceThought has developed deep expertise into Mac OS X technologies. Our team has rich experience in working with Cocoa Framework and Objective-C. We provide Mac OS X development services in custom software, user interface, web services, media applications, video/image/audio processing, networking applications and computer vision applications.
AceThought experts provide exceptional application development services on Linux operating system. Our team is adept at using various technologies for Linux application development including Qt framework, Gstreamer, ffmpeg, x264, x265, Mp4Box, VLC, OpenGL, MySQL, Apache, C, C++, JAVA, PHP, Python and Perl.
AceThought has developed media player, media transcoding and hosted applications on Linux.

Why work with us?

AceThought Advantage

Reduce Time to Market

Speed to market is extremely critical in this competitive market; AceThought ensures that your innovations reach customers quickly and reliably with its contract engineering services in software, product & technology development, in-depth expertise and execution & delivery excellence. We measure our success in the form of your happier customers.

Intellectual Property Protection

Intellectual property protection is one of the main concerns for an organization planning to outsource. We at AceThought take a proactive approach in preventing IP misuse to protect our customers and their organizations. We ensure the protection of our customers' intellectual property.

Client First Attitude

AceThought works on Client First Attitude and sees its customer’s success as its own success. We strive to develop lasting relationship with our customers, where our customers are Repeat Customers or Referred Customers. Our feedback based payment system ensures that client pays for satisfied services.

Excellence in everything

AceThought combines its well-proven practices with design thinking to ensure that the customer remains the central focus during the complete software development lifecycle. We assure you the highest quality deliveries at a competitive cost.

Clients and Partners

Who love to work with us

NXP Software love to work CISCO love to work Intel Software Partner love to work ARM Connected love to work Verifone love to work Eagle Eye love to work Blog TV love to work Digital Force love to work KLG love to work Streamezzo rich media technologies love to work Grooovyware love to work Laytronics Solutions Enabling Smart Solutions love to work Ricoh imagine change love to work DSP Texas Instruments IT Third Party netwrok love to work

Let's discuss the requirements

Contact Us